Traveling the world, he would sweet-talk Hermes clerks...or "Scarf Ambassadors" {that's what they are called I would just love being one!} into going into the backrooms and digging up retired designs and soon his guestroom was stacked high with the trademark orange boxes. The scarves began selling for top dollar on eBay. His scarves were of course wrapped in Hermes custom-made, acid-free tissue and placed in the trademark orange box with the Hermes book "How to Tie a Scarf" included with each purchase. Of course, at this point, I'm drooling over all the posh details!!!
During this time, he developed online connections with zealous buyers who wanted more Hermes merchandise from him. Could he find a Birkin? Well, at that time, he didn't even know what a Birkin was. After much research and developing his "Formula" he finally located a Birkin and his first buyer was Songwriter Carole Bayer Sager.
What was his "Formula"? Well, after many failed attempts at going into Hermes stores and asking to buy a Birkin, only to be told that he needed to be "on the list" and sometimes even told that "the list was cancelled," he finally decided to first make a substantial purchase of accessories then ask for the Birkin. Voila, his "Formula" worked!
In this photo from the book, Michael is wearing his Birkin-buying uniform: Prada suit, Hermes shirt, Hermes vest, Jil Sander tie, Hermes cashmere socks, Giorgio Armani shoes, Hermes chaine d'ancre bracelet, Polo Ralph Lauren sterling watch fob {worn through the lapel buttonhole}, S. T. Dupont "Medici" fountain pen {tucked inside the breast pocket}, and an orange Hermes Ulysee notebook. Details y'all. Details. People do notice!
Inside his orange Ulysee notebook, he kept the address and phone number of every Hermes store in existence {as well as salepeople's names and numbers}. The iconic Hermes chaine d'ancre bracelet he wore whenever he went Birkin-buying was his good luck charm. He bought dozens of these bracelets in the process of using the "Formula," and they sold like hot cakes on eBay.
As his business grew, the "Hermes Reseller" {or a Rogue Warrior selling to the masses, which is what he was known as to Hermes} or "Leather Liaison" as he like to called, began hiring people to help him "Bring Home the Birkin." To assist them in sealing the deal, the created his own "Birkin 101 Course" of a Hermes Store Employee Roster...how to handle the Hermes clerk...from the Ingenue to the Grandmother saleperson. Hermes bags were bought and shipped directly to the South Florida home of his parents, who handled the shipping to the majority of his customers in the United States.In one year alone, he spent 1.6 million U.S. dollars on Hermes products and was a Platinum Power Seller on eBay. Can y'all imagine all the cute loot he bought? Here's an article about Michael in the Boston Globe...please note that I absolutely ADORE the way he is dressed in the photo.
So, would you buy a fake Birkin? Lord me, my Mama always told me "If you buy one single fake thing, people will think that everything you have is fake!" I don't think that I have ever intentionally bought anything fake and I would not want a fake Birkin.
There are many sites online offering "Birkin Replicas," which is another name for "fake!" The Birkin Mall is one. I must admit that their bags are cute and the prices are good {in the $500 range}. But, I still wouldn't buy one.
You can even RENT a Birkin. At Bag Borrow or Steal you can rent a leather Birkin for $510.00/week. Lord have mercy, y'all know people do this or they wouldn't be in business!
If you decide to buy an authentic Birkin, of course you want to make sure it's not a fake.
In this video, Michael Tonello talks about "How to spot a fake Birkin."
LOVE this illustration...from the book.
LOVE this illustration...from the book.
Comparing the two bags below; the first bag is a fake 30 cm violet Birkin from Birkin Shop. The second bag is a 30 cm amethyste croc authentic Birkin. I guess maybe up close and in person I might see the difference.
Well...for now, this is my only Hermes possession...an Hermes scarf that I bought many years ago. I think you get a lot of mileage out of high-end accessories and right now I'm looking at some Hermes bracelets, belts, twillies, and other accessories.
I hope you have enjoyed reading about my latest obsession...All About the Birkin and Celebrities and the Birkin and today about the Birkin bag book. I'm in love with Michael Tonello...love that he enjoys fine dining and staying in posh hotels and of course, I love his fashion style! Y'all can buy Michael's book at his site The Birkin. He also has a blog HERE and can also be followed on Twitter.
